Barack Obama’s Closing Argument by TV Commercial, Wednesday, October 29, 2008 at “Say Cheese”

Democratic presidential candidate Barack Obama’s fundraising prowess — a record $150 million in September alone — is permitting him to continue to run ads nearly everywhere. His campaign has even bought a 30-minute political ad that will run on Wednesday night, October 29, 2008 on major broadcast networks, making him the first presidential candidate to do so since billionaire Ross Perot in 1992.

Obama’s campaign purchased the same half-hour of prime time on Wednesday night, October 29, 2008 from 8-8:30 p.m. ET on CBS and NBC (a deal with ABC is still in negotiations). FOX, which has broadcast rights to Game 6, planned to air a pre-game show, and the first pitch is usually thrown at 8:22 p.m. However, Major League Baseball agreed Wednesday to push back the start of Game 6 by about 15 minutes to allow a television commercial Obama plans to run on Oct. 29 — the Wednesday before the November 4 election.

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Fox sold the half-hour to Obama’s campaign for just under $1 million after MLB agreed to the network’s request to move back the game’s start time to 8:35 p.m., according to the newspaper.

The Times reports not all viewers would see the Obama ad before the World Series game. In California and elsewhere in the Pacific and Mountain time zones, Fox plans to run the program after the game. It would air before the game in the Eastern and Central time zones.

Fox issued a statement, saying: “Fox will accommodate Sen. Obama’s desire to communicate with voters in this long-form format. We are pleased that Major League Baseball has agreed to delay the first pitch of World Series Game 6 for a few minutes in order for Fox to carry his program on Oct. 29. If requested, the network would be willing to make similar time available to Sen. McCain’s campaign.”

Also, Obama’s 30-Minute Program will air on Univision; the Barack Obama campaign will air a Spanish-language version of its 30-minute infomercial on Wednesday night on Univision, the highest-rated Spanish language television network.

“Barack Obama: Historias Americanas,” or “Barack Obama: American Stories,” will air at 8 p.m. Eastern and Pacific time (7 p.m. Central and Mountain time), the same time the English-language version airs on CBS, Fox and NBC.

Democratic Miami Mayor Manny Diaz announced the arrangement during a conference call with reporters. “The ad is going to highlight real American stories from across the nation,” Diaz said. “This ad buy is historical. The fact that it will air on Univision is testament that to the campaign’s outreach to the Hispanic community.”

Univision is the highest-rated Spanish-language national television network and occasionally performs better during certain time periods with the advertiser-friendly 18-49 year-old demographic than its English-language competitors.

The campaign also announced that it will continue to air three Spanish-language ads through Election Day: An ad about the senator’s education proposals called “Oportunidad” that is already on the air, another ad called “Por Encima,” which delivers Obama’s “closing arguments” and desire to “rise above” attacks made by Republicans and the McCain campaign, and a two-minute direct-to-camera message delivered by Obama in Spanish only, a first for any presidential candidate.

That ad, “Sueno Americano” or “American Dream,” will air in Colorado, Florida, Nevada, New Mexico and Virginia, the first time the campaign will air Spanish-language television advertising aimed at Old Dominion Latinos. The ads will air in the Washington, D.C. market, which includes Northern Virginia.

In response to the direct-to-camera ad, the McCain campaign issued a statement by Sen. Mel Martinez (R-Fla.): “This election is about more than beautiful words, it’s about who decides how your money is spent, who chooses your doctor, and our standing around the world.” Earlier in the day on Fox News, Martinez suggested that McCain continues to have strong support among Latinos in Florida. “The recent polls that I’ve seen show a majority of Florida Hispanics voting for McCain, which I think is a good sign,” he said.